The Art of Persuasion – the Abram Games Exhibition

I recently had the opportunity to visit the National Army Museum in London and check out their current exhibition, The Art of Persuasion, a look at the wartime work of graphic designer Abram Games. While you may not recognise the name you will probably recognise some of his impressive and striking posters.

Games’ work is instantly arresting with an eye-catching starkness which underlines the messages he sought to convey. In the video above I aim to give a feel for the exhibition and, if you are unfamiliar with him, a feel for Games’ work.

He joined the army in 1940 and began designing posters for both military and civilian audiences in 1941. Over the next 5 years he designed over 100 posters, some of which have become iconic.

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Some of Games’ posters designed to dissuade loose talk (Matthew Moss)

Describing himself as a ‘graphic thinker’ Games used silhouettes and contrasting colour and vivid subjects. Largely self-taught Games was extremely passionate about his work and by November 1942 had been made ‘Official War Poster Artist’.

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A shot of the exhibition space showing some of the posters on display (Matthew Moss)

The exhibition not only displays his work but also explains how Games created his posters, often working from models or taking photographs of soldiers training. Some posters have his original sketches displayed next to them to show how the concepts evolved.

His posters encouraged young women to join the ATS, soldiers to volunteer for the Commandos and civilians to support the war effort. In addition to posters for the War Office, some of his most recognisable work, including the ‘Your Britain, Fight For It Now’ posters were designed for the Army Bureau of Current Affairs in an effort to raise morale and promote the idea of post war reform and progress. He also designed a series of powerful, striking posters for appeals to aid Europe’s Jews, a cause he was deeply connected to as a Jew. Games was demobilised in 1945 and enjoyed a long, successful civilian career, he died in 1996.

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Appeal posters to aid Europe’s Jews (Matthew Moss)

The National Army Museum’s exhibition works hard to give a feel for not just the work but also the man and his motivations. Games’ wartime posters are extremely, unsurprising when most were covered or torn down after a few months, so it was a rare treat to see them in person, up close you get a sense of what it would have been like to see one on a barrack wall or a billboard 75 years ago. The exhibition also had some interesting interactive elements with a touch screen allowing visitors to create their own Games-style posters and also another screen with video interviews with Games’ daughter and people who knew him talking about his work.

Games’ work are not just pieces of art but also important historical objects that can help us understand what the war was like and what motivated people to fight.

Find out more about the exhibition on the National Army Museum’s website, here.


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